Work as Junior Creative
Date: September - November 2020
In collaboration with: Bram van de Ven
Creative Director: Peter Scholtens
Every year Eigen Fabrikaat shows their gratitud to their friends with a fun activation during the Dutch celebration of Sinterklaas. In 2020, within the context of the pandemic, two fun videos were created: one where Sinterklaas is looking for everyone to deliver his gifts, but unfortunately because of the situation no one is there to receive them, and another one where he shows how everyone is proudly wearing his gifts after he finally found them. The gift is a face mask, but not any face mask. It’s one with the famous beard of the Sint! This joyful package came together with a poem written by the Sint himself wishing them the best during these trying times. People could show their reactions on social media with the hashtag #EigenSint.
Gallery Video #1
Gallery Video #2
